If you own a Kindle, you also own a mobile Web browser. But chances are you never use it. That’s because it’s a lousy experience, and one Amazon does its best to keep away from its users (hint: look in the gadget’s “experimental” menu).

It's services like Put.io that are behind why Google executives argue desktops will be irrelevant in three years, why Steve Ballmer says Microsoft is betting the bank on the cloud, and why storage stats for the newest gadget are becoming less and less important.Everything is going to the cloud.

Where, a geo-enabled local search and recommendation service by Boston-based uLocate Communications has launched Where Ads, a hyper-local advertising network. The company is launching the new network because the company believes that its access to carrier infrastructure gives it an ability to deliver hyper-local and contextually relevant content and by extension highly targeted local advertising.

Web advertising is a big business, but it’s a young and rowdy one, too. Does it need a sheriff?