Are your Affiliate site goals right for long term success?
Years ago Affiliates would try to optimize sites for keywords and funnel their traffic to Merchants. PPC Affiliates would drive customers, at their own expense, to a merchant's site and the whole focus was to drive sales. The old belief was that Affiliate's needed the Merchants and that the Merchant's held all of the power. After the Affiliate industry has begun to mature, Affiliate sites have began to mature as well and the tables turned to where Merchant's are now the ones who need to rely on value adding Affiliates. The issue with the old Affiliate model is that the model was focused on the Merchant instead of the Affiliate's long term success. Today's Affiliate models have turned Affiliate sites into destinations on the web, which the Merchant's have to access if they want the value-a... [View Full Article]