SEO Basics for Beginners

If you own a small-business, and find yourself looking for SEO basics or tips and tactics to rank your website, then here are some pointers to set you in the right direction.

Just like you have got to learn to walk before you run, if you understand the various aspects of SEO, then you can combine them at will to produce the necessary degrees of relevance needed to get things moving in the right direction.

Co-Occurrence

All parts of your website should accentuate your relevance. Of the most important are the first occurrence of a keyword in the title, url (www.example.com/buy-trucks-online.html), and the h1 (your main header tag) which signifies what that page is about.

If all three of these parts are support the same keywords (buy trucks online), that is considered high co-occurrence.... [View Full Article]