Where, a Geo App Launches a Local Mobile Ad NEtwork

Where, a geo-enabled local search and recommendation service by Boston-based uLocate Communications has launched Where Ads, a hyper-local advertising network. The company is launching the new network because the company believes that its access to carrier infrastructure gives it an ability to deliver hyper-local and contextually relevant content and by extension highly targeted local advertising.

According to Dan Gilmartin, uLocate’s VP of marketing, the company has decided to scrap running generic ads (such as ones for ringtones and chat) on its app and replaced them with local ads (for local merchants that also include special offers and deals) they aggregated from partners such as Quattro Wireless, a company acquired by Apple. Upon launching these new adds, the company saw click... [View Full Article]