Head Of Affiliate Network Leaves Google, Joins Behavioral Marketing Firm

Behavior-based marketing solutions provider Catalina Marketing has scored a big win. The company, which specializes in precision marketing and shopper-driven media, has tapped former Google exec Chris Henger to run its Digital Services business unit.

Henger joins Catalina Marketing from Googles Affiliate Network business, originally part of the Google acquisition of DoubleClick in 2008 and launched in August of that year.

Henger served as a member of the executive team at Performics, an interactive marketing firm specialized in search and affiliate marketing, which was acquired by DoubleClick in 2004, for six years. After the acquisition, Henger played a key role in integrating DoubleClick Performics with Googles Affiliate Network launch.

Prior to joining Performics, Henger was Senior... [View Full Article]