Does SEM = SEO + CPC Still Add Up?
searchengineland.com
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Thu, 04 Mar 2010 08:10
[Source - Search Engine Land: Must Read News About Search Marketing & Search Engines]
I’ve found it annoying that over the years, more and more people use SEM to mean paid search, as if SEM excludes SEO. That’s not how I defined SEM — search engine marketing — back 2001. I’d still like to see the original definition retained. But I might be swimming against the tide. Below, how [...]
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I’ve found it annoying that over the years, more and more people use SEM to mean paid search, as if SEM excludes SEO. That’s not how I defined SEM — search engine marketing — back 2001. I’d still like to see the original definition retained. But I might be swimming against the tide. Below, how [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***