The Way I See It: State of Affiliate Marketing Part 1

My fellow affiliate marketers, the state of the affiliate marketing union is strong, but faces many challenges in the coming year.

For many affiliates and affiliate programs, 2009 was another banner year as the affiliate channel continues to grow. Despite all of the economic calamities and constant new reports about rising unemployment, company failures, and global financial meltdowns, most affiliate marketers that I know were either immune to all of the noise or more likely just ignored the doom and gloom and pressed forward.

Take our program for example. Our fourth quarter affiliate sales were up 62 percent from 2008 to 2009. As I said in our recent affiliate newsletter, Recession my butt! Most companies are satisfied or even ecstatic with 10 percent growth year to year in a good... [View Full Article]