Third Tribe is Live

I’m pretty excited that the Third Tribe Marketing project is now officially open for members. We did a soft launch a few days ago, and nothing big broke, so now we’re ready to talk about it. What’s it about? Here’s the story.

What Third Tribe is About

It all started because of something Seth Godin said to Brian Clark (copyblogger) about marketing. Brian had written about an internet marketer type (the yellow highlighter kind) and Seth had asked which side of that kind of marketing Brian was on, as if there were two tribes: touchy feely on one side and harsh yellow highlighter on the other. Brian’s response was that he was in neither camp, and that’s where the basic seed of “third tribe” came from.

We chatted about it on the phone, and then Brian checked in with Darren Rowse [View Full Article]